By developing and analyzing “Job DNA,” for in-demand jobs and emerging roles, we can generate actionable data-driven insights and precise, factually-driven matching that gives students the "reasons to believe" in fit to the job, and the potential to not just perform, but to exceed performance. 

A dynamic, local jobs database that reflects evolving job requirements empowers educators and workforce professionals to guide students toward high-opportunity roles. 

Effective job marketing is key to pipeline strategy: expressing jobs in clear, relatable terms makes traditional trades, entry-level positions, and high-skilled jobs more attractive and more accessible.